Mediawan is one of Europe’s most influential independent media groups. The company produces and distributes fiction, documentary, and entertainment content through a network of recognized studios and labels, with productions featured on the world’s biggest platforms and at the most prestigious international festivals. Behind that creative output sits a busy events team that runs dozens of events every year, and has relied on Wisembly since 2023 to manage all of it, start to finish.
Mediawan uses Wisembly as its event platform across the board, from internal training sessions to public premieres, from festival cocktail parties to international award ceremonies. That’s a spectrum of events as wide as the group’s business itself, all run from a single tool.
1. Challenges and Objectives
An Event Calendar Unlike Any Other
Mediawan’s event calendar is about as varied as they come. Within the span of a few weeks, the team might run a mandatory harassment-prevention training session for all permanent staff, a premiere of Rainbow Warrior or Chien 51 in front of industry professionals, a cocktail reception at the La Rochelle Fiction Festival, and an international ceremony like the Build Your Dream Award, attended by Stella Li, CEO of BYD Americas & Europe, and Pierre-Antoine Capton.
The only things these events have in common are the teams running them and the tools they use. Beyond that, each one comes with wildly different requirements. An internal training session calls for precise registration management and careful attendance tracking. A premiere demands a polished event page, a smooth registration flow, and a flawless digital check-in experience. A festival cocktail party needs fast on-site logistics and scan-based access control that can handle a steady stream of arriving guests. An international ceremony needs an event platform that matches the prestige of the occasion.
On top of all these formats sits one event in a category of its own: Mediawan’s 10th anniversary party, held this year for over 1,600 guests, with more than 800 badges scanned at the door. It’s an event that put every single Wisembly module to work, large-scale registration management, automated communication sequences, on-site access control, and it shows exactly what a centralized event management platform delivers on a major in-person event.
For Mediawan’s events team, the operational challenges never let up:
2. Operational Implementation
How Mediawan Made Wisembly Its Event Infrastructure Since 2023
Since the license first went live in 2023, Wisembly has become Mediawan’s go-to event platform. Every new project, whether it’s a private premiere or an anniversary party, starts from the same environment, follows the same setup logic, and meets the same operational bar.
What makes Wisembly work so well for a group like Mediawan is its ability to adapt to wildly different contexts without forcing teams to switch tools or relearn a process each time. Skills built running an internal training session carry straight over to organizing a premiere. Setting up a festival cocktail party lays the groundwork for an international ceremony. One single working environment, one learning curve, and consistent reliability from one event to the next.
How Wisembly Supports Every Event Format Across Mediawan
Mediawan’s IT department regularly runs training sessions called “IT Thursdays” for all permanent staff, covering the tools available to them. These are recurring, technical events that demand precise registration management and rigorous attendance tracking. Wisembly brings the same level of rigor to this ongoing training program as it does to the group’s most high-profile events.
Rainbow Warrior, Chien 51, Mickey 17, and many other Mediawan productions: premieres are events where the attendee experience begins well before the screening. The invitation page, the registration form, the confirmation email, every touchpoint sets the tone for the guest before they even walk through the door. Wisembly takes care of that lead-up so the experience matches the caliber of the films it’s supporting.
Honoring emerging filmmakers in the presence of Stella Li, CEO of BYD Americas & Europe, and Pierre-Antoine Capton, co-founder and CEO of Mediawan: the Build Your Dream Award is one of the most demanding events on Mediawan’s calendar in terms of protocol and prestige. Wisembly provided the logistical backbone for this inaugural event, registrations, badges, on-site check-in, so the team could focus entirely on the ceremony itself.
Mediawan’s 10th anniversary party is the event that best sums up what two years of working with Wisembly have built. It’s a format that called on the full range of Wisembly’s capabilities, managing a high volume of registrations, generating badges at scale, and keeping access control smooth enough to handle a steady flow of arrivals, and it confirmed the platform can handle major events without missing a beat. Over 1,600 guests received an invitation through an event page built specifically for the occasion, 1,000 confirmed their attendance through the registration form, and more than 800 were checked in that evening through real-time badge scanning. A journey managed end to end from a single event management platform, from the first email to the last scanned badge.
Wisembly, Mediawan’s Event Partner
Since the license launched in 2023, the relationship between Mediawan and Wisembly has grown event by event, format by format. What started as a registration management tool has become the group’s central event infrastructure, the starting point for every new project, whatever the format or audience.
That kind of growth is typical of organizations that treat events as a strategic lever for communication, cohesion, and visibility. Mediawan’s teams first rolled out Wisembly for simpler formats, internal training sessions, private premieres, before gradually extending its use to larger-scale events like the 10th anniversary party. With every new project, the team’s command of the platform deepened and its scope of use expanded. That pattern of adoption is what makes Wisembly a long-term technology partner, woven into the events team’s processes well beyond any one-off use.
For a media group like Mediawan, one that puts creative quality at the heart of everything it produces, that same standard naturally extends to every event it runs. Having an event platform that’s reliable, flexible, and fully under the team’s own control is what lets the events team maintain that standard across the entire calendar. Wisembly has filled that role since 2023, and continues to do so as Mediawan’s event calendar keeps growing and evolving.
